Every marketer is building a world.
Different is the AI marketing system that lets lean B2B teams create, orchestrate and optimize demand generation campaigns across channels.
Building that world gets weighed down by tedious tasks
and tools.
There are more channels to coordinate, more buyers to reach and less time to know if any of it is working. Your time goes to operations instead of launching ideas that set your company apart.
There’s a different way.
Marketers need one system that knows their strategy, executes reliably and gets better with every campaign. Different runs your demand gen across channels to help you build your company’s world.
AI that runs your demand gen, end to end.
01 Create
Build your world, one journey at a time.
Different builds journeys across channels and creates content for each step. Each piece fits its stage, target account, industry and buyer persona.
See how creation works →
02 Orchestrate
Run your world from one place.
Different launches your email, ads and landing pages. Steps run on a schedule or when an account takes action.
See how orchestration works →
03 Optimize
Learn from your world. Make it better.
Different suggests message, offer and budget updates while the campaign runs. What works carries into the next one. It also tracks your AI visibility and recommends content to improve it.
See how optimization works →See how lean teams are building big worlds.
Crafter
“
Our campaigns get smarter every single day.
Amy Heng
Head of Marketing at Straiker
Detective
“
We were paying to reach the wrong companies. Not anymore.
Leah Clapper
Marketing Lead at Rox
Architect
“
We stopped managing tools and started marketing.
Alexis Dougherty
Head of Marketing at Lensing
Field notes from our world.
Read all field notes →
Introducing Different: $48M to change how B2B marketing gets done
Different is an AI marketing system that runs demand generation end-to-end for lean B2B marketing teams. Today, we are bringing Different out of stealth with $48 million in funding.
Every buyer is different. Descope talks to them differently.
With two marketers, Descope runs up to seven programs at once, writes for every persona and hands sales a ranked account list every week.
Motif punches above its weight
Motif’s three-person marketing team went from one campaign at a time to more than a dozen across four channels in a month, against rivals 100 times its size.
Ready to build your world, differently?
See how your team can run B2B demand gen campaigns across channels from one place.